Q House of basics

Branding for a global boutique clothing store

On and off line branding

Summary

Q House of Basics is an international clothing brand committed to sustainability and balancing comfort with couture.

My romance with Q House began in 2019 when they approached me to design their new line of fragrances for fabrics and spaces, intended for a Vogue event in London. Since then, I have taken on the responsibility of designing their entire branding materials.

My role

Collaborating closely with the brand owner and clothing designer to create a seamless connection between new collections and the brand's overall identity.
Conducting design research.
UX/UI design for lookbooks.
Selecting printing materials.
Working with the print house
Innovating creative ways to personalize the brand for both VIP and regular customers.
Drawing and digitizing sketches.

The LookBooks

Q House sends seasonal lookbooks worldwide to their stores and showrooms in Europe and United States.
These lookbooks showcase the new collection, featuring model names, prices, sizes, fabric types, colors, and styling options.
Each lookbook is designed to reflect the spirit of the current clothing line while maintaining the brand's essence and "feel".

Sketches

For designs still in progress, Dorit, the owner and clothing designer, provides hand-drawn sketches or detailed descriptions, which I then transform into digital versions.

Designer's sketch

My sketch

My sketches

Keeping it Personal

Despite 'Q House of Basics' international presence, their first boutique store in Israel gives a family atmosphere and a comforting vibe, much like their clothing.

To maintain this personal touch, we created a personal note from Dorit, the owner and clothing designer, that accompanies every delivery and in-store purchase.