ZEE.DOG
Website | Mobile platform
e-Commerce website for dog leashes
Summary
Zee.Dog is an American brand that designs and creates products for dog owners. Their mission is to offer products that not only enhance the lives of dogs and their owners but also do so in a fashionable and stylish manner.
Full Disclosure
I'm a dog owner myself, a huge dog lover and a big fan of the Zee.Dog brand. The company does not ship to Israel and I took the initiative to build a demo website and online platform (including UX, UI, and prototype), send it to them and suggest the option of being a local seller. I am hopeful for a positive outcome.
The Project
The project involves redesigning the website and building an online platform. My primary objectives were to highlight the products, use the original lifestyle photos, and ensure the design remains cool and stylish.
My Role
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Redesigning
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Prototyping
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Keeping it cool
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Making it stylish ;)
Inspiration Board
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I started with the products themselves. Therefore the first board I added was the products themselves. (View 'Zee leashes' board below)
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Then I added the original Zee.dog footage. (View 'Zee footage' board below).
Before commencing the design process, I created an inspiration board to guide my visual approach.
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Then I collected various inspiration photos focusing on photography life-style, framing, and color editing. (View 'Photos' board below).
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My next board was all about the color palette i had in mind; bright colors like yellows, pinks, and turquoises expressing positivity, happiness, and playfulness. (View 'Colors' board below).
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The last board was relevant fonts. (View 'Texts' board below).
Final result - Main mood-board
After gathering all the photos and colors, I created a mood-board that provided my visual guidelines. The theme centered around colorful contrasts, cool vibes, hipster style, and an overall lifestyle that showcases the connection between dogs and humans.
My Target Audience
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Dog lovers
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Stylish dog owners
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Vets - Displaying products in their clinics can significantly boost sales.
Interesting Thought...
During my research, I discovered that age is irrelevant when it comes to dog accessories. Stylish dog owners come in all ages and types. It's about their personal style and how they want to present themselves to the world - and not about age.
New Features
Zee.Dog's current website allows users to filter leashes by color and dog size. Since all products are available in all sizes, I proposed eliminating the size filter and introducing new features including a smart AI algorithm.
Introducing the "Style Finder" AI algorithm
With a few simple questions, the algorithm can filter products by:
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Breed + weight to show available sizes (S, M, L)
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Favorite activity to find specific needs (e.g., waterproof, shock-absorbing leashes)
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Favorite color to filter options
This personalization makes the customer feel that the chosen product is the best choice for their needs. If the customer is not satisfied with the suggested leash, they can click the "Find another style" button for a new option.
Vibe Filter
Leashes are essential for various outdoor activities. As a dog owner, I know the importance of having different leashes for different activities: a default leash for regular walks, a long leash for traveling, and a body harness for swimming.
I categorized activities into three different vibes, each showcasing relevant leashes. When hovering over an option, the button color changes.
